THIS WEEK ON COVERED
LIVE AT THE APĀRTMENT
What a whirlwind of a weekend! #LFW kicked off late last week and we have been enjoying the chaos, excitement and fun that fashion week brings to every key city during fashion month.
Nestled at the end of Oxford Circus by Bloomsbury Way, The Apārtment is like a sanctuary for influencers during fashion week. Between busy shows, there is no where else better than here.
Abisola Amole, CEO & Founder of the Apārtment is the brainchild behind the concept and execution. Now in it’s 10th season it’s a recognized space for influencers . Abisola and her team’s goal is to create a unique space, one that inspires creation of beautiful content, allows time to connect, plug in and catch up on work, as well as meet great industry insiders and influencers across multiple verticals – fashion, lifestyle, make up, travel.
Interestingly, this season’s Apārtmen projected a more relaxed vibe. Sure, it’s LFW but Abisola and co. decided to ensure that our February spaces feel l a little more peaceful & chilled to their more bustling September Apārtments.
What is impressive about the Apārtment is the curation of the space. Within the entire floor, are key areas with distinctive look and feels, complementing the aesthetics – the living space, beauty studio, show-room, co-working desk space, as well as the Apārtment Cafe. Of course we spent lots of time grabbing coffees and juice in the Apārtment Cafe enjoying the daily treats from brands like Gourmet Burger Kitchen, Aubaine, J20, Voss Water – rounded off with some ProperCorn (Sweet Coconut and Vanilla is by far our favourite!) and Jamie Lang’s Candy Kittens.
OtterBox was located in co-working space, showcasing its latest editions for the iPhone 7/7+ as well as for Samsung GS7/Edge. A phone is a lifeline for influencers, so understanding the benefits of OtterBox, a phone case brand committed to offering its customers substance and style – a truly protective case for your precious phone is just what the doctor ordered for these influencers during this Season’s LFW.
THE FASHION CASE
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