AND OUR LATEST OBSERVATIONS
Fashion Month is here and we are super excited. Soon we will reveal the #OtterBoxInsiders who will be attending London Fashion Week and Milan Fashion Week in collaboration with OtterBox, bring you the best of streetstyle, cityscapes as well as their own personal #OOTDs.
Fashion Weeks are exciting weeks in the fashion capitals around the world. We spy notable trends emerging not only on the runway but in fashion overall.
Politics prevail in 2017
With a tumultuous election season recently behind us in the States, American designers have been getting political both on and off the runways. These various displays from the blatantly obvious to the more subtle. Designers are having their say whether it be as messages on their designs, on their social media platforms and it’s only becoming a more prominent message.
Spring Summer 2017 is loud and proud
Bold palettes, neon brights are the agenda of the colour range making the return of exuberant and outlandlish fashion. Wherever you look, whether it’s high street or high end, spring fashion isn’t for the shrinking violet
See it, BUY it!
See-now-buy-now has been a popular notion for the past several seasons or so but designers are tending to embrace it in a bigger way this season. And while consumers of our time now have less patience and are looking for new products to satisfy their fashion desires, fashion brands and more under pressure to create a new collection, gain stellar press coverage and commit to production runs almost straight away making both the creative, producing and buying processes more compressed than ever before.
Fashion is FUN
While there is unrest in many parts of the world right now, designers are trying to remind us again that fashion is meant to be fun. Clothes, shoes, our outfits are parts of our personality and are intended to make us feel good, feel the best we can! It’s fashion’s solution to evoke different feelings within us – ones that are positive and send out a strong impactful message.
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