We are incredibly excited to announce that we will be working with Daniel Bruno Grandl of TheUrbanSpotter as official Street Style photographer for our LIVE #SymmetryStreet runway shows on the 18th of April.
Daniel began TheUrbanSpotter with the idea of capturing peoples’ sense of fashion and how fashion is visible in our daily lives. However, it is not all about the clothes as it is the people who wear them and their personality that make clothes stand out. Essentially, his website is a showcase of styles from around the globe and is a platform for everyone that has an appreciation for fashion and beauty.
We had the opportunity to catch up with Daniel before the event to get his expert insight on the street style scene in London and what it takes to become a leading photographer.
How did you come to the world of street style photography?
In 2009 I stumbled upon the blog thesartorialist and I loved it. After finishing my Studies in 2012, I moved from Scotland to London and started to create my own blog, which was the birth of theurbanspotter.com.
What/Who inspires you?
I believe that people are the product of their environment; your circle of friends, family and other social interactions influence and shape you as a person. Hence, family and friends inspire me. Besides that I always keep my eyes wide open and soak up everything that I find interesting.
What are your top tricks of the trade?
- Always work hard. There will always be someone who wants your job, so make sure that you’re ahead of the game.
- Always try to improve your work and embrace learning. As we are living in a fast paced world, adapting to change is vital and inevitable if you want to be at the top and stay there.
- Always try and be friendly & polite. Be kind to others, and others will be kind to you. You never know when you might need to get along with someone in the future.
What attracts you to the people you photograph?
There isn’t a specific recipe for this and it’s very subjective. Overall, there has to be something appealing and intriguing about the person or situation that captures my attention. I can normally tell straight away if it’s going to be an amazing picture that I want to take and share with my followers.
Where’s your favourite/go-to place to hang out in London to capture material?
In London, I quite like shooting street style in Soho. You will find a great diversity of styles there. Especially around Carnaby Street and the department store Liberty, as it attracts many fashionable people.
What’s your favourite photo you’ve taken?
This is one of my recent favourite photos. I love the colours in the image; the matching window and suit colours, the orange wall colour, and the messy hair. Her body posture and her facial expression are great too!
The Urban Spotter
What’s particularly special or unique about London street style?
In terms of capturing style, London is in my opinion probably the best city in Europe. You get great style-diversity here. London also has a strong heritage in tailoring and punk and is known for unique outfit combinations that can be very daring and edgy.
What advice would you give to aspiring street style photographers?
Follow your passion but do it responsibly. Meaning, don’t be naïve and put all your eggs in one basket, as street style is a highly competitive industry. However, if you work hard and play it smart there will be a place for you.
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